My name is Lewis Gersh, and I am co-founder and CEO of PebblePost™. I have been founding and investing in technology companies since the mid-90’s under the vision that I term Transactional Media. It’s been a rollercoaster of highs and lows, steeped in melodrama, much of which this blog will delve into over time. Today is one of the highs. I have never been more excited than I am today, as we unveil PebblePost™ and Programmatic Direct Mail, a perfect application of Transactional Media. ... Read on.