I got an unusual complaint the other day. A guy had visited the website of a brand that we do business with. And afterward he didn’t get retargeted. “How come you didn’t send me anything in the mail?” he said, sounding disappointed. “I thought that’s what you guys do.” He was half right. ... Read on.
Chairman and Founder at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”
