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Conferring with the Greatest Marketing Minds of All Time

The dozen or so email invites arrived while I was visiting friends in Napa Valley. On each one, the subject line read “Lessons Learned.” Then I saw where they were from: Lester Wunderman, Mary Cohn-Wells, David Ogilvy, Bernice Fitz-Gibbon, Joy Mangano, Ron Popeil, Shirley Polykoff … ... Read on.

#marketing  #industry leaders  #office move  #conference rooms

An Amazing Amount of Wrong

At PebblePost, we strive for a diverse culture that encourages people to express their individuality. We don’t want marionettes. Still, when it comes to the current state of marketing and advertising, we all speak with one voice. Marita Scarfi, our CFO and Head of West Coast Operations, recently summed up what we see industry-wide in five pointed words: “an amazing amount of wrong.” ... Read on.

#digital  #marketing  #Respect  #Procter & Gamble  #advertising

They're Singing From Our Songbook

When you get a tune stuck in your head, it’s usually because it was either catchy or meaningful to you. I usually write about my business opinions here, but this time I want to share a couple of moments that really struck a chord with me. ... Read on.

#direct mail  #marketing  #pebblepost  #press  #programmatic  #ad tech

Odd Man Out, Newly Enlightened

Let me set a scene for you based on a recurring situation I’ve encountered more in the past three months than in all the 20 years prior. It is one that is unfamiliar, unnerving, uncomfortable, but most of all, enlightening. ... Read on.

#marketing  #startupthemusical  #women in business

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About Lewis

Lewis GershChairman and Founder at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”

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