When I first got the idea for a new kind of direct mail company, one of the first people I met with was Randy Rothenberg. Randy is head of the Interactive Advertising Bureau (IAB), which is a champion of digital marketing. Our pairing might seem counterintuitive, if not downright adversarial, like the head of a proposed gourmet burger chain wanting to bounce his idea off the president of PETA. ... Read on.
Chairman and Founder at PebblePost, former VC in adtech, long-time endurance athlete, happy dad to “The Heathens.”
