Lewis just published an article in Total Retail on the power of Direct Mail as a marketing tool. ... Read on.

When I introduced my new blog, Start-Up! The Musical, a couple of weeks ago I spoke about how similar start-ups and musicals really are. ... Read on.

This sums up the valuation bubble happening right now (From Wired Magazine's Theranos’ Scandal Exposes the Problem With Tech’s Hype Cycle) ... Read on.

My name is Lewis Gersh, and I am co-founder and CEO of PebblePost™. I have been founding and investing in technology companies since the mid-90’s under the vision that I term Transactional Media. It’s been a rollercoaster of highs and lows, steeped in melodrama, much of which this blog will delve into over time. Today is one of the highs. I have never been more excited than I am today, as we unveil PebblePost™ and Programmatic Direct Mail, a perfect application of Transactional Media. ... Read on.

I’m excited to announce my new venture, PebblePost, and my new blog, “Start-Up! The Musical.” First, a little prologue on the blog. Read this post to learn more about PebblePost. ... Read on.